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Creating the Right Product Value

value As global and local competitive forces are stronger than ever, organizations are constantly worried about new entrants. There always seems to be a new competitor on the horizon able to deliver an adequate product at a lower price thereby stealing your clients. What can product people do to alleviate this ongoing threat? My Queen’s MBA […] Continue reading →

The art of new product development

art A NPI (new product introduction) structure or methodology can help cross-functional team members follow specific steps in a coordinated way through a product development process that fits the business objectives and its culture. However, new product development is not a science; I would argue it is more of an art. Business leaders need to recognize […] Continue reading →