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Product Management

The Importance of Positioning

I just finished reading Positioning – The Battle for Your Mind by Al Ries and Jack Trout. This book is a must-have for marketers out there. I have gone through years of marketing education and none of my professors has ever recommended this book to me! The book was written a long time ago (original edition […] Continue reading →

How I became a Product Manager

Background A few weeks ago I decided I needed to ‘label’ or ‘brand’ myself better as a professional in the workplace. I find it is important when you network that people easily understand what you do. As well, having a clear idea of what you are as a professional allows you to seek the networking groups and education that will […] Continue reading →

Reasons why new product introductions fail

Here is a list reasons of the most common reasons why new product introductions fail: 1. Not enough top-down commitment to the initiative 2. Conflicting business goals, too many business goals, or no clear understanding of the business goals 3. Lack of resources or inadquate resources  4. Sales people have not received the appropriate training or they do […] Continue reading →