Disruption in the Pay-TV Industry (…or what is happening in the rest of the world)

Changes in the Pay-TV/media industry are taking place at very fast pace all around the world, except in Canada. This change is spurred by the increased availability of online content. Customers in the USA, for example, are obtaining more and more of their content online and watching it on their computer screens or on their TV via a Set Top Box. This allows customers the choice of what they want to watch, when they want to watch it and on what device they want to watch. As a result, the Pay-TV industry in the USA is set to experience a decline. This article by Will Richmond in VideoNuze explains the situation in the USA:  “Are Pay-TV Providers Getting Hit By a Perfect Storm in Q3?”

I can’t wait for more online content options in Canada. I alluded to a few in my article “How Apple TV and Netflix Will Drive Innovation in Canada“.  I certainly hope the landscape will change on this side of the border and more options will become available for the consumers.

Do you believe that in the near furture we will obtain as open an access to content with as much content choices as consumers currently have in the USA?

2 thoughts on “Disruption in the Pay-TV Industry (…or what is happening in the rest of the world)

  1. Rather than run for the hills, MSOs (especially telcos) should should make a big leap forward in ARPU and subscriber loyalty by offering ancillary content and interactivity on any device. This is not rocket science.

    Video game makers are combating lower disc sales by pushing up to $500 of downloadable content per game sold. Meanwhile, ABC & Nielsen are rolling out a fun IPad app around My Generation.

    With their capital and existing assets, why aren’t major service providers doing the same?

  2. I totally agree. And my answer would be: “because they don’t have to”. We have an oligopoly in Canada. Competition spurs innovation but with little competition and protection from new entrants, they simply don’t have to do this work, however simple it may be. I think they eventually will step up to the plate but they are in no rush to do it.

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