Formulating a 90-day plan for a product management role

I was asked  to formulate a 90-day plan for a new Product Manager role. This role was created to drive the strategy around the “right mix” of partners and solutions in a new emerging technology area. A 30-60-90 plan shows a potential employer how you plan to hit the ground running and can set you apart during a competitive interview process.  Here is my plan:

Before The Start Date

  • Obtain all information publicly available to get up to speed on what is happening with the organization (e.g. annual
    reports) and the industry.

Day 1-30: Learn my way around get to know the team

  • Meet with my manager to identify top priorities for my department and what is expected of me. Set up a time for weekly status meeting.
  • Meet with each member of my team to learn their role, challenges and opportunities. Find out what they expect of me and how I can help them.
  • Meet with as many top influencers as possible and ask them valuable suggestions about my role and about navigating the
  • Learn the corporate systems, the internal workings of the company and read the company policies and procedures.
  • Attend any orientation or training offered.
  • Review the list of existing partners and study what is known about them, how they have been performing, etc…
  • Subscribe to industry online news, thought leadership, and any other industry online resources.
  • Go to lots of meetings and offer to help on small initiatives.
  • Read as much as possible and study to continue to improve industry and product knowledge.
  • Draw up the logical value chain (ecosystem) for the industry and find out as much as possible about each value step and how the organization adds value (or could add value).
  • Listen and take lots of notes.

Day 31-60: Take ownership

  • Meet with my manager for a first 30-day review. Ensure I am focusing on the right activities and adjust as necessary.
  • Take ownership of some projects.
  • Contribute my thoughts/ideas on how to streamline industry partners and programs.
  • Make a list of activities/project that will contribute to meeting the department objectives and set up a plan to reach the goals.
  • Go to lots of meetings and begin to run some of them.
  • Continue to build relationships.
  • Begin to write materials (drafts)
  • Continue to learn and read as much as possible.
  • By this time I hope to have uncovered some promising unexploited opportunities for growth and have begun to figure out how to exploit them.

Day 61-90: Begin to take on more of a leadership role

  • Check-in with my manager for a first 60-day review. Discuss how things are going, review progress on projects I am involved in and offer new ideas. Reach agreement on how to move forward and secure sufficient resources to get things done.
  • Obtain constructive feedback from team members on my progress.
  • Start to recommend new partners.
  • Use my integrative thinking and propose new solutions or better ways to add-value to partners or programs. Ensure the
    strategies I am proposing match the business environment.
  • Share my ideas on developing new ways to reach out to partners and engage with them.
  • Start making decisions.
  • Take a fuller leadership role.
  • Start being a resource to others.
  • Keep a focus on problems/projects/activities that are priorities. Create some momentum in a positive and collaborative way.

I consulted some resources for the formulation of my 30-60-90 plan. They are:

Executive Book Summary: Critical Success Strategies for New Leaders At All Levels. The
First 90 Days
, by Michael Watkins, Soundview Executive Book Summaries, 2004.

Thoughts on my plan would be appreciated. Please do not hesitate to comment.


4 thoughts on “Formulating a 90-day plan for a product management role

  1. This is great! I am preparing for an interview for a PM position and working on my own 90 day plan. Your insights will definitely help shape my plan better. Thanks and God bless you!

  2. Hi, My name is Adam. This is a great article! I am preparing for a manufacturing manager position interview and it would be great to present a 30-60-90 days plan. Your insights will help me on this. Thank you!!!

  3. Wonderful site. A lot of useful information here.
    I’m sending it to some buddies ans also sharing
    in delicious. And of course, thank you in your sweat!

  4. I used some of the basics of this 30/60/90 day plan in an interview for a PM leadership position and was told it wasn’t aggressive enough. I thought that was pretty interesting but I just thought I’d share for everyone else’s benefit.

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