What people are searching for with Google

Google Insight is a cool new tool although I have not yet been able to use it for any particular purpose other than just looking generally at what people are currently searching for.

Here is an example: I work in the telecom industry, so I was interested in finding out what people leaving in Ontario have been searching for in this category for the last 90 days.  Turns out the Blackberry Bold 9700 has been extremely popular in searches!

I can see how marketers could use this tool to investigate the general population’s interest in their product or product category.

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