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communication

The Role of the New Product Introduction Manager

The responsibility for introducing new products to markets normally lies within the Marketing department. However, before a product is ready for launch, there are many steps that should be followed to ensure a successful internal as well as external launch. The role of the New Product Introduction (NPI) Manager begins with a new product idea […] Continue reading →

A Day in My Life as Product Manager

Someone recently asked me to describe a day in my life as Product Manager. I went on explaining various tasks and responsibilities: market research, business cases, project management, cross-functional team building and communication. Then later, I wondered…am I doing the right things as a Product Manager? Thankfully, it seems I am.    Pragmatic Marketing, a recognized Product Management and […] Continue reading →

How I became a Product Manager

Background A few weeks ago I decided I needed to ‘label’ or ‘brand’ myself better as a professional in the workplace. I find it is important when you network that people easily understand what you do. As well, having a clear idea of what you are as a professional allows you to seek the networking groups and education that will […] Continue reading →

Foundation For Innovation

In order to encourage innovation and execute on a vision, an organization requires a solid foundation. This foundation is composed of culture, leadership and resources and all three are equally important. It is easy for a CEO to come up with good business ideas; it is much harder, however, for the organization to participate in the […] Continue reading →