Posts Tagged ‘Content’
Will the Internet ever be borderless so that we can truly view, share and engage with any content anytime, anywhere? As it stands today, media and entertainment assets are negotiated on a country by country basis. In Canada for example, we cannot use HuLu as its content is not licensed for use here. What will it take for media and entertainment organizations to develop border-free business models that provide all consumers worldwide access to their content? And if this dream became a reality, how would it affect cultures? I would argue that Canadian content should be distributed and sold worldwide so that the world can appreciate our culture and talent. However, would our culture suffer in any way from an open Internet where all content from all other countries makes its way into our lives? I doubt it, as Canada is made up of a variety of cultures so such a business model would only enrich our worlds. To achieve the vision of a borderless Internet, drastic changes would need to be made to our policies and laws. So I don’t see this happening too fast but hope it can be a possibility.
If you watch CNN you might have heard about the battle between Fox and Cablevision over re-transmission fees. It is an interesting battle but I guess not so much fun if you are a Cablevision customer (3 million New Yorkers).
Basically, Cablevision did not like/agree to pay Fox’s fees to retransmit Fox’ content so Fox cut them off. Cablevision pointed their customers to free Fox online content and when Fox found out, they blocked Cablevision’s Internet customers from being able to stream Fox’ online content!!
A good analogy in Canada would be if Rogers did not agree to pay what it determined to be un-reasonably high re-transmission fees from Bell to re-transmit CTV to its customers (Bell acquired CTV in October). Then if Bell blocked Rogers’ Internet customers from watching CTV’s online streaming content.
On the legal side, I don’t know how Fox can get away with blocking the free Internet content, however, they did. The FCC (similar to the CRTC in Canada) has not stepped in as of yet. Cablevision’s press release:
In the absence of any meaningful action from the FCC, Cablevision has agreed to pay Fox an unfair price for multiple channels of its programming including many in which our customers have little or no interest [....] In the end, our customers will pay more than they should for Fox programming, but less than they would have if we had accepted the unprecedented rates News Corp. was demanding when they pulled their channels off Cablevision.
Meanwhile, an OTT provider in the USA (over-the-top provider – which means a distributor of content to any Internet customer) called ivi TV (they re-transmit broadcast TV) saw this as an opportunity to help Cablevision in the interim by offering Cablevision’s customers its $4.99 per month service. By the way, ivi TV is currently being sued and also suing all the broadcasters, the latter claim ivi’s business is illegal whereas ivi disagrees (of course).
An interesting battle. This shows that content providers have a lot of power when they own good content that customers want. It is also interesting that a broadcaster has power over what we can watch over the Internet by blocking our Internet Service Provider from giving us access to content we want to watch.
Changes in the Pay-TV/media industry are taking place at very fast pace all around the world, except in Canada. This change is spurred by the increased availability of online content. Customers in the USA, for example, are obtaining more and more of their content online and watching it on their computer screens or on their TV via a Set Top Box. This allows customers the choice of what they want to watch, when they want to watch it and on what device they want to watch. As a result, the Pay-TV industry in the USA is set to experience a decline. This article by Will Richmond in VideoNuze explains the situation in the USA: “Are Pay-TV Providers Getting Hit By a Perfect Storm in Q3?”
I can’t wait for more online content options in Canada. I alluded to a few in my article “How Apple TV and Netflix Will Drive Innovation in Canada“. I certainly hope the landscape will change on this side of the border and more options will become available for the consumers.
Do you believe that in the near furture we will obtain as open an access to content with as much content choices as consumers currently have in the USA?
I have to admit, I don’t like to write. It is a strange thing to say from someone who writes a blog! I do like teaching, discussing and collaborating. Developing content is necessary to provide my audience with back up materials and presentations. It also allows me to organize my thoughts as I tend to jump from one thought to the next when I get very excited about a topic. Writing also provides a way to build up a story which engages the audience from beginning to end. And finally, content is very important in the online world. As people use the Web more and more to find information, comparison shop. learn something new, read the news and just plain browse around, content, or rather valuable content, is what attracts an audience to your site and makes them sticky.
From a marketing point-of-view, valuable content as opposed to ads and sales pitches, is what your target consumers are looking for. We all want information that enables us to make good buying decisions. David Meerman Scott’s book “The New Rule of Marketing & PR” helps us understand how content can be used to reach buyers directly online via News Releases, Blogs and other social media tools. It all comes down to content. So like it or not, content is king!
- On Product Management Product Management Topics
- RYMA – Product Management View (PMV) Great blog on product management. Sign up on their website for insightful weekly webinars on product management.
- Toronto Product Management Association (TPMA) The Association facilitates learning, mentoring, & networking opportunities for Product Managers and Marketing Professionals in the High Tech Industry in Toronto
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Some IPTV Resources
- CATA WIT Toronto Women in Technology Forum
- Women Executive Network Dedicated to the advancement and recognition of executive-minded women in the workplace.
- Getting from the obscure to the concrete through market research
- My top 10 product management lessons
- What Does Product Management Bring to a Structured Program and Project Management Run Organization?
- Striking the Right Balance to Manage Innovation
- 5 Main Differences Between Project and Product Management
- Product Management Is About Closing The Gaps
- Product Management in a Non-Technical Company
- Formulating a 90-Day Plan For a Product Management Role
- What’s Simplicity To You?
- Using Agile Principles in Project Management
- #earthquake Toronto. Felt it for at least 20 seconds don mills and lawrence 5 days ago
- New blog post: Getting from the obscure to the concrete through market research http://t.co/P25T6MCwwm 2 weeks ago
- Good article on why consultative selling does not work http://t.co/Mhat1P4YsY 1 month ago
- I just sent my first txt to my son - will keep texting all day! #BellLetsTalk 3 months ago
- #sfgioffsite ready to answer your questions! 4 months ago