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Marketing

Communication: The Key to Connecting with People

In the corporate world, some people are afraid to communicate; others choose to communicate with only a few people and only when necessary.  As a result, important information that could help many colleagues remains in the hands of just a few.  Communicating effectively is not easy; it requires energy, a positive attitude, the ability to see a problem from someone else’s […] Continue reading →

It’s All About Content

I have to admit, I don’t like to write. It is a strange thing to say from someone who writes a blog! I do like teaching, discussing and collaborating. Developing content is necessary to provide my audience with back up materials and presentations. It also allows me to organize my thoughts as I tend to jump from one thought to the next […] Continue reading →

The New Product Introduction Process

In a past post, I discussed the Role of the New Product Introduction Manager making references to the reasons to hire a NPI Manager and the skills required to be a good NPI Manager. This current post will explain the process of rolling out new products. The process begins with an idea that management has […] Continue reading →