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product introduction

3rd Party Products Are As Much Work To Manage

Managing the  life cycle of a product your organization resales as an add-on or a complementary offering demands careful planning. You might think it is easy to partner with a 3rd party and resale their product however, it is not so. I would go as far as saying it is almost as much work as managing home-grown products. First of […] Continue reading →

The New Product Introduction Process

In a past post, I discussed the Role of the New Product Introduction Manager making references to the reasons to hire a NPI Manager and the skills required to be a good NPI Manager. This current post will explain the process of rolling out new products. The process begins with an idea that management has […] Continue reading →

Innovating By Re-Purposing What Already Exists

Product innovation is not always about inventing something completely new. Sometimes, all we need to do to innovate is build parallels. If a concept works well for an industry, it may also work well for another. There is always the possibility to re-purpose what already exists and is already successful in a market, then use the same principles in another similar […] Continue reading →