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product introduction

The Role of the New Product Introduction Manager

The responsibility for introducing new products to markets normally lies within the Marketing department. However, before a product is ready for launch, there are many steps that should be followed to ensure a successful internal as well as external launch. The role of the New Product Introduction (NPI) Manager begins with a new product idea […] Continue reading →

Reasons why new product introductions fail

Here is a list reasons of the most common reasons why new product introductions fail: 1. Not enough top-down commitment to the initiative 2. Conflicting business goals, too many business goals, or no clear understanding of the business goals 3. Lack of resources or inadquate resources  4. Sales people have not received the appropriate training or they do […] Continue reading →