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Product Management

3rd Party Products Are As Much Work To Manage

Managing the  life cycle of a product your organization resales as an add-on or a complementary offering demands careful planning. You might think it is easy to partner with a 3rd party and resale their product however, it is not so. I would go as far as saying it is almost as much work as managing home-grown products. First of […] Continue reading →

The New Product Introduction Process

In a past post, I discussed the Role of the New Product Introduction Manager making references to the reasons to hire a NPI Manager and the skills required to be a good NPI Manager. This current post will explain the process of rolling out new products. The process begins with an idea that management has […] Continue reading →

A Day in My Life as Product Manager

Someone recently asked me to describe a day in my life as Product Manager. I went on explaining various tasks and responsibilities: market research, business cases, project management, cross-functional team building and communication. Then later, I wondered…am I doing the right things as a Product Manager? Thankfully, it seems I am.    Pragmatic Marketing, a recognized Product Management and […] Continue reading →