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Product Management

The Importance of Positioning

I just finished reading Positioning – The Battle for Your Mind by Al Ries and Jack Trout. This book is a must-have for marketers out there. I have gone through years of marketing education and none of my professors has ever recommended this book to me! The book was written a long time ago (original edition […] Continue reading →

How I became a Product Manager

Background A few weeks ago I decided I needed to ‘label’ or ‘brand’ myself better as a professional in the workplace. I find it is important when you network that people easily understand what you do. As well, having a clear idea of what you are as a professional allows you to seek the networking groups and education that will […] Continue reading →