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product

A Day in My Life as Product Manager

Someone recently asked me to describe a day in my life as Product Manager. I went on explaining various tasks and responsibilities: market research, business cases, project management, cross-functional team building and communication. Then later, I wondered…am I doing the right things as a Product Manager? Thankfully, it seems I am.    Pragmatic Marketing, a recognized Product Management and […] Continue reading →

How I became a Product Manager

Background A few weeks ago I decided I needed to ‘label’ or ‘brand’ myself better as a professional in the workplace. I find it is important when you network that people easily understand what you do. As well, having a clear idea of what you are as a professional allows you to seek the networking groups and education that will […] Continue reading →

Reasons why new product introductions fail

Here is a list reasons of the most common reasons why new product introductions fail: 1. Not enough top-down commitment to the initiative 2. Conflicting business goals, too many business goals, or no clear understanding of the business goals 3. Lack of resources or inadquate resources  4. Sales people have not received the appropriate training or they do […] Continue reading →